Strike Gold

This episode is all about community, and how the UK focused Cashback startup Boom25 built a community of over 250K Raving fans with over 77% engagement. Boom25’s Head of business development Yaniv Rozen and head of marketing, Avinoam Abramowitz join us to talk about the journey to disrupt the UK cashback market and finding their early-stage channel market fit. Boom 25 is an Israeli-based UK focused startup that’s revolutionizing the CashBack market by emphasizing the user experience and user relationship.  In our talk, we discuss the challenges of building a company in an industry where it’s hard to create trust in and how they’ve developed a thriving community that is much more than online shopping and discounts.

In this week’s episode of Strike Gold, we speak with Joshua Hardwick, head of content at Ahrefs, a company that develops SEO tools and resources to grow your search traffic. Our conversation well left us speechless! This episode is little the antichrist of the growth hacking bible - but a very interesting lesson in making brave marketing choices.

In this week’s episode of Strike Gold, we speak with Oliver Wellington the Co-Founder of Headliner.app.  Even though Headliner.app is already a well-known marketing tool for podcasters the company’s co-founder Oliver Wellington believes they aren’t at Product Market Fit yet. As some of the top products in the world, Headliner.app was born as a side project. The team has been working together over a decade, sold the previous company they collaborated on and in the last two year, have been working on the best marketing tool suite for podcasters that now serves over 30k podcasters. The road to creating the online video creation tool to help podcaster promote their podcast online wasn’t easy from the start, the journey is filled with lessons every young company can learn from.

In this week’s episode of Strike Gold, we speak with Udi Ledergor is the VP marketing at Gong.io. If you’re unfamiliar with Gong, they have raised over 68 million dollars to help sales leaders succeed by understanding their conversation with the customer and get them to revenue success using AI and conversation analytics. Just so you get how on-it Udi is, on his first day at Gong he has already created an ebook, created a landing page, got a database and built a successful email outreach campaign offering the ebook. Like a great steak, Udi is a seasoned marketer with over 15 years of experience and 5 VP positions (and product beforehand). He wrote the top-selling book for planning and generating leads from conferences and trade shows called “50 secretes of trade show success” There were so many takeaways from this episode, it’s almost impossible to summarise them all, so listen up and enjoy.

This episode is different. On so many levels. For instance, we usually interview founders/marketers/growth functions within startups. This time, we have Daniel (Danny) Cohen, a general partner at Viola Ventures. Yup, we’re going to the investor's side. It’s also not an ordinary episode because Danny Cohen is all but the ordinary investor type that comes to mind when you think “investors” Being one of the outstanding B2C investors in Israel, his investment interests include Consumer Internet, e-Commerce and Digital Media. He serves on the board of Lucky Fish, Playbuzz, Puls, Splacer, Maapilim, Deep, Lightricks, and Origami Logic. He was also on the board of Tapingo (acquired by Grubhub for $150M). Recently, Lightirkcs, one of the companies he’s been working with since their round A 5 years ago has reached a $1B valuation and it’s only climbing. In this episode, Danny, the Pearl Jam fan and investor talks all about what type of things he is looking for when investing in companies, the big difference between B2B and B2C investments and why a company with a marketer with a product background might score more points than a classically trained marketer. If you’re a b2c company looking to get investments - listen closely

Martha Bitar is the head of business development at Honeybook, and she has a pretty in-depth and excellent user-advocate affiliate program case study to share. If you’re unfamiliar With HoneyBook, it’s a Tel-Aviv-SF based startup that aims to make the life of freelancers and creatives that much more comfortable — from onboarding new clients, sending price quotes, time tracking, invoice and even charging their clients. It’s an all-in-one perfect suite for all of your freelance out there. As head of Biz-Dev, Martha works with other companies to partner up to help growth. From product integration to co-marketing partnership and influencer marketing to chatting with other people looking to get into Honeybook. In this episode, Martha joined us to talk about the company’s unique Educator relations program.

If you’ve searched for “top SEO experts to follow” you’ve seen Brian Dean’s name for sure. He is responsible for coining terms such as “The Content Roadshow technique”, “The Skyscraper technique” and more. And on the first episode of our second season, The man behind Backlinko has joined us to talk about his latest case study on how he grew his organic traffic by 80% (roughly 1 million visitors a year). In this episode you’ll learn Brians’ full case study process, why you should mix SEO and social optimized content in your calendar, how to get buy-in from your ex-team for your next SEO experiment and more.

Running surveys and conducting user interviews are one of the most critical things you can do to ensure the health of your product and reaching product market fit. Without product market fit - you can grow slowly, but not exponentially. Last week, Jonathan and I decided to run a survey and get some real feedback on how what do our listeners feel about Strike Gold.  We wanted to understand what are the changes we can make that can get our listeners from liking us - to loving us and being more keen to share the episodes with their friends and colleagues.  Most importantly - we talk about how to run a survey, how to handle results with small sample size (under a 100 responses specifically) and share the questions we used, why and more.  What you’ll learn:  What questions should you ask when running a survey How to analyse results for a small sample survey What questions we asked (and answered we got)  What made us run a survey (and when should you) What should you do with your survey results?

Donna Griffit is by far one of the best storytellers experts in the tech industry. period. full stop.  From turning executives’ Linkedin’s profile upside down to building pitch decks that get companies funded and compelling the stories that made some of the world’s most well-known companies skyrocket (and one spaceship) - she’s done it all. If you think I’m hyping our guest - you can just visit her website and break your finger while scrolling to what seems like an infinite scroll of testimonials. In this episode, Donna shares why a good is a bigger asset to your company than you imagine and how it can literally change your entire company’s path.  Think about a situation where every investor is actually rooting for your company because your caught their attention, or every person you have a small talk with becomes an advocate for your company.  Yup, a good story can do that! Plunge into this week’s episode to learn how to craft your company’s story and get more attention.  In this episode you’ll learn: What does storytelling mean for a startup Why having a good story early on will change your company’s path How to tell if your story is good or not The rules for creating a winning & compelling story What are the ancient story archetypes will all love How to think about your story for B2B and B2C companies How Donna used value-giving to get her brand out there  Lessons from working with major global tech brands

Efrat Fenigson had quite a journey before assuming the CMO role at futuristic drone company Airobotics.  From being a programmer at a leading gaming company (Hi there Spongebob game!) in Australia through a series of impressive marketing roles to co-founding her latest initiative G-CMO, Efrat’s story is a combination of self development and amazing marketing insights.  In this episode you’ll learn: How to start marketing in a niche market  The importance of really knowing your target audience Why online surveys aren’t good enough when it comes to building personas The process for branding and positioning your startup as an industry leader How to think strategy before tactics What are the key differences between someone who’s a good marketer and a good CMO The future of CMO’s What you need to become a great CMO Building a personal brand